On Dec. 15, 2013, Everpix will close their doors.
I had entrusted them with a decade of images that matter most to me. I wasn't using Everpix for my professional work. Far more importantly, they had my memories - travel, family, pets, home projects - the goofy stuff that I shoot with an iPhone that increases in value each passing year.
Every day, Everpix would send me an email containing photos from that day in history. My history. For example, I could see what I was doing on Nov. 10 each year over the last 10 years. Quite honestly, it was often my favorite email of the day.
I could use my iPhone, iPad, and computer to browse my Everpix library. Sometimes while waiting in line at the store, I would just see what I was doing 5 years ago. It has really given me a lot of perspective.
I met Wayne Fan and Pierre-Olivier Latour (two of the founders) at a San Francisco PR office on June 26, 2013. I was interviewing them for a TDS podcast, and was very impressed with their understanding of the problem of managing our visual memories. I remember that, as I was leaving, Pierre said to me with a smile on his face, "Make us famous."
They did manage to attract 6,800 paid subscribers and countless free accounts. Actually, that was a pretty good start. What they didn't have was enough working capital to get them through the first years. So as the Verge wrote, "the world's best photo startup is going out of business ."
Big ideas need big money. And this is where Everpix came up short. Every Wozniak needs a Jobs. And Everpix needed $5 million to keep the doors open.
In my world, I see businesses rise and fall all the time. There are a few that I become attached to. Everpix was one of them. And it hurts to seem them go.